Natasha Whiffin is Head of Brand Marketing & Partnerships at Artlogic, the business platform for galleries, artists and collectors, where she shapes how the company connects with the art world.

Her perspective comes from years spent inside some of the industry's most recognized institutions: Art Basel, Paddle8 and Asia Art Archive. Across each, her focus was the same: building relationships, fostering community, and connecting the people and organizations that keep the art world moving. She earned her BA from the University of the Arts London and has since completed executive education at the University of Oxford.

At Artlogic, Natasha is a key voice on art market trends, industry dynamics and insights, as well as the wider business of art. She comments publicly on market movements such as gallery consolidation and art and tech innovation, and takes that further by moderating webinars with industry leaders including Dr Clare McAndrew and Josh Baer. She also launched Artlogic's first annual Gallery Report and started Connect, the company's flagship online conference for the art world.

Community runs through all of it, from the fairs and institutions where she began her career to the reports and events she now leads. Her writing for Artlogic focuses on community and collaboration, and what it takes for the art world to thrive together.