Madeleine Leaver is Product Marketing Manager at Artlogic, the business platform for galleries, artists and collectors, where she leads product marketing and communicates new features to Artlogic's global gallery community.
Before joining Artlogic, Leaver worked directly in the gallery world – first as an Art Gallery Assistant, then Gallery Manager, at Candida Stevens Gallery in the UK. She joined Artlogic as a Client Liaison, working hands-on with galleries as they adopted and used the platform, including co-hosting a public webinar for participants of the Affordable Art Fair on using digital tools to manage sales, marketing and operations in the run-up to a fair. She went on to become Artlogic's Partnerships Manager, working on events such as FIAC, Paris Photo, The Armory Show and London Gallery Weekend, before her move into Product Marketing.
That path matters for the credibility of her work: unlike a marketer coming to the art world cold, Leaver started her caeer in gallery inventory, client relationships and the day-to-day operational rhythm of running a gallery. Her product marketing is grounded in firsthand experience of the problems Artlogic's tools are meant to solve, not just a read of them from the outside.
Leaver is also a visible presence at Artlogic's own events: she presented at Artlogic Connect, the company's customer conference, sharing time-saving tricks and features to help gallery registrars streamline workflows, manage inventories and cut down on administrative overhead.
She holds a BA in Art History and Visual Culture, with proficiency in Italian, from the University of Exeter.
Her writing for Artlogic draws on that combined perspective – gallery floor and product team – in support of Artlogic's broader mission of helping galleries, artists and collectors thrive.
Blog Posts
March Product Roundup
New Features & Fixes
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February Product Roundup
New Features & Fixes
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January Product Roundup
New Features & Fixes
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November Product Roundup
New Features & Fixes
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Save Time, Sell Smarter
How overcoming disparate workflows helps you sell art better
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October Product Roundup
New Features & Fixes
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September Product Roundup
New Features & Fixes
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August Product Roundup
New Features & Fixes
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July Product Roundup
New Features & Fixes
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How to Scale Your Small Gallery
Partnering with Erin Schuppert, Affordable Art Fair New York Director, to give small galleries expert advice on how to scale