Jack Walden is Head of Growth Marketing at Artlogic, the business platform for galleries, artists and collectors, where he leads acquisition and growth marketing strategy across the company's channels.
Walden's growth marketing approach applies the kind of data-driven acquisition discipline honed across mature SaaS and e-commerce businesses to a distinct challenge: reaching and converting a relationship-driven, historically offline industry, where trust and word of mouth matter as much as any funnel metric.
His writing for Artlogic focuses on the practical mechanics of growth marketing applied to the art world – what works, what doesn't, and why generic SaaS playbooks often need adapting for galleries, artists and collectors – in support of Artlogic's broader mission of helping the art world thrive.
