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Case study>
With ambitions for growth, Charles Moffett uses Artlogic Pay to fuel transactions
Gallery name: Charles Moffett
Location: New York City, USA
Market: Primary, Contemporary
Size: 4-10 employees Gallery established: 2018 Started using Artlogic Pay: April 2023 “Being able to say: ‘here’s a link here to a payment platform which is operated through Stripe and you can enter your details and pay via this way’ is great.”
Simply put, the team at Charles Moffett wanted to provide easier ways for collectors to pay for artworks that resonate with the way they’re accustomed to making payments in other industries. Artlogic Pay speeds up the buying journey and increases confidence – something experienced by the team at Charles Moffett: “Being able to say ‘here’s a link here to a payment platform which is operated through Stripe and you can enter your details and pay via this way’ is great."
“I think that the Stripe element [of Artlogic Pay] helps ease nervousness.”
Building trust with collectors is crucial. One way to do that is ensuring that security is at the forefront of any online transaction. Security forms the backbone of Artlogic Pay, which processes payments through the Stripe platform, which has helped Charles Moffett reassure collectors and build trust along the buying journey.
For Moffett: “Everybody's always nervous about getting hacked and losing money, whether it's money going to the wrong place, or invoicing details getting changed. Artlogic Pay is very helpful: every now and again we allow somebody to pay for their artwork with a credit card link, and there is peace of mind in sending out the link knowing that it's going to get paid in a direct manner.”
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