Andy Thorburn is Senior Product Marketing Manager at Artlogic, the business platform for galleries, artists, and collectors. He joined as Artlogic's founding product marketer, built the function from scratch, and was later promoted into his current role, where he leads the product marketing team, go-to-market strategy, and positioning across the company's product suite.
Before Artlogic, Andy built product marketing from the ground up at TRIBE, a creator marketplace connecting brands with social media creators, then moved to Ometria, a customer data and marketing platform for retail brands, where he led messaging, sales enablement, and competitive intelligence. He studied brand communications at Vega School in Cape Town.
At Artlogic, Andy is known for turning engineering work into something a gallery team can actually use, an instinct he brought to the stage at Artlogic Connect, presenting mobile app features built to help galleries close deals on the move. His writing follows the same thread: the practical mechanics of how features get positioned, launched, and adopted.
Blog Posts
The Hidden Cost and Impact of Fragmented Systems on Your Gallery
Discover the hidden costs of disconnected gallery systems and how connected software reduces admin, improves accuracy, and strengthens relationships.
Read more
Multi-Location Inventory Management: A Practical Guide for Art Galleries
Read more
Consignment Inventory Management Software: A Practical Guide for Art Galleries
Manage consignment inventory with confidence. See what to track for every work, how to calculate artist payouts, and when to move beyond spreadsheets.
Read more
Art Inventory Synchronization: Keep Artwork Records Consistent Across Your Gallery and Online Channels
Keep artwork records consistent across your gallery, website, and Artsy. Learn how inventory sync works, how to set it up, and how to fix errors.
Read more
What Gallery Admin Is Really Costing You (and How to Get the Time Back)
51% of galleries want less manual admin from their software. See what admin is really costing your gallery and how to get your team's time back.
Read more
Top CRM Platforms for Art Galleries in 2026
Why Fragmented Systems Hold Galleries Back
Read more
5 Website Best Practices for Selling Art in 2026
A gallery website is no longer a static digital brochure
Read more
What’s New in Artlogic
Early July 2025 Release Updates
Read more
Out with the admin, in with the app
Frieze at 20 reflects the art world's digital shift and why integrated solutions are the future.
Read more
The five website features you're probably not maximising
Make the most of your online shopfront: boost sales and enquiries with these easy wins.
