Edel Assanti

Artlogic saves Edel Assanti 11–20 hours each week, delivering the same operational capacity as a part-time hire.

Founded in 2010 by Jeremy Epstein and Charlie Fellowes, Edel Assanti has become one of London’s leading contemporary art galleries. Since moving to its Fitzrovia location in 2014, the gallery has established itself as a dynamic hub for international artists whose practices explore the complex realities of the modern world. In 2022, Edel Assanti unveiled a new 4,000-square-foot space within a renovated Grade-II listed building on Little Titchfield Street, hosting ambitious, narrative-driven exhibitions that blend disciplines and research-based work

Beyond exhibitions, the gallery’s program includes performances, talks, and live music, supported by a robust digital presence featuring artist films and interviews. As the founding gallery behind London Gallery Weekend, Edel Assanti plays a pivotal role in uniting London’s gallery community. An Artlogic client since 2023, the gallery adopted the platform to centralize its growing operations and optimize collaboration across its team.

Jeremy Epstein and Charlie Fellowes, Photo: Will Amlot

“Without a single system, finding accurate information quickly was tough, and that sometimes led to missed opportunities and mixed messages to clients.”

Challenge

Before implementing Artlogic, Edel Assanti managed its growing operations using a combination of spreadsheets and documents, but sought a more streamlined solution to support its growth. Artwork inventory, provenance records, and client details were dispersed across multiple files, creating inefficiencies and increasing the risk of error.

“Our artwork inventory was scattered across different spreadsheets and documents, which made it slow and subject to mistakes when tracking artworks, provenance, and availability,” the gallery team explained. “Sharing information between team members wasn’t smooth either – there were often mix-ups or duplicated work.”

This lack of a centralized system hindered both internal communication and client relations. They often found that “managing inventory, sales, and client comms under tight deadlines was stressful and prone to last-minute errors”. Edel Assanti recognized the need for a unified, intuitive platform that could bring together inventory, sales, and client management in real time.

Marcin Dudek: NEOPLAN, installation view, Edel Assanti, London, UK, 2023. Photo: Marcin Dudek

Solution

Edel Assanti chose Artlogic’s platform for its comprehensive, all-in-one approach that combines inventory, sales, marketing, website and CRM tools within a single ecosystem. By consolidating the gallery’s artwork database, client records, and sales tracking, Artlogic provided an immediate improvement in organization and efficiency.

The team particularly valued Artlogic’s integrated website and marketing tools, which allow for seamless updates between the online gallery and back-end artwork database. “Its centralized database meant we could consolidate our artwork inventory, client records, and sales information all in one place,” the gallery shared. “The built-in newsletter feature made it easy to create and send professional, targeted emails using our existing client data.”

Using features from the Gallery Management, Website, Sales, and Marketing modules, Edel Assanti now manages artwork details, exhibitions, and client communications directly from a single, cloud-based platform. Real-time collaboration across its nine-member team ensures that everyone accesses the same accurate information—whether preparing for an exhibition or updating records to reflect sales.

Even during high-pressure moments such as Art Basel, Artlogic proved invaluable and a “game-changer” for the team. “Having a central, real-time database meant the whole team could stay on the same page,” the gallery said. “We easily shared and updated a live list of available works—including Lonnie Holley’s directorial debut—which let us respond quickly to client inquiries and make fast sales decisions.”

Jenkin van Zyl: Dance of the Sleepwalkers, installation view, Edel Assanti, London, 2024. Photo: Tom Carter.

“Overall, Artlogic has helped us work smarter and focus more on what matters – our clients and sales.”

Results

With Artlogic in place, Edel Assanti estimates saving between 11 and 20 hours per week, the equivalent of adding a part-time team member to its operations. By automating manual processes and centralizing all core information into one accessible system, the gallery has significantly reduced the administrative burden on staff and improved internal communication.

“Artlogic has saved us time and made our work much more efficient by bringing all our artwork, client, and sales info into one easy-to-use system,” the team noted. “Prepping for exhibitions is now quick and simple, with real-time access to inventory that the whole team can use.”

Exhibition preparation, once labor-intensive, is now seamless. The team can access and update artwork records collaboratively in real time, ensuring everyone is working from the same, accurate data set. The integrated newsletter feature has also streamlined marketing and client engagement, removing the need for separate email tools while enhancing targeted communication. Ultimately, Artlogic has allowed Edel Assanti to focus more on their programming and client engagement rather than administrative logistics.

“Overall, Artlogic has streamlined our workflows, improved teamwork, and freed up more time to focus on client relationships and growing the gallery rather than administrative tasks.” and the team also notes that “Artlogic has made it so much easier to track sales activity, and present a cohesive, professional image to our audience”. 

Edel Assanti continues to evolve with Artlogic at the heart of its operations, combining art, innovation, and technology to strengthen its position as a leading voice in London’s contemporary art scene.

Visit the gallery website: edelassanti.com