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Product Marketing Manager

London
Permanent | £45,000 - 55,000 + Benefits
About us

We are on a mission to transform the art world. As the leading art platform, we empower thousands of galleries, artists and collectors to run and grow their businesses with a suite of inventory, marketing, CRM and website tools. As a mission-driven company, we know it takes a great team to build the future, and we are committed to providing the best structure, resources and quick thinking to help achieve our collective goal. Exciting times lie ahead as we expand into new regions, build new products and create the next generation of tools to help the art world move online—join us!

About the role

As the Product Marketing Manager, you will be integral in managing and executing our strategy to bring our products to life—from idea to launch and beyond! This role exists to drive significant growth of our products, generating demand through relevant product marketing content. You'll guide our brand positioning based on the product roadmap, customer needs and the competitive landscape. Your market research and expertise will help you communicate our products' benefits and values—translating complex and technical details into benefits that resonate with our customers. 

 

You'll develop and craft product content for various formats by working cross-departmentally with product managers, sales and customer success. You'll empower sales teams with tools, training and collateral, and develop strategies to drive awareness and generate demand. Over time you'll build knowledge and expertise to serve as the team's go-to product expert and become a public face of the brand.

 

This is an exciting opportunity to join a growing marketing team and help drive the adoption of a new generation of products. Helping us connect with thousands of galleries, artists and collectors and impacting how millions of people experience art worldwide.

About you
  • You’ll have experience creating marketing and GTM plans that encompass strategy, customer research, competitive analysis, product requirements, messaging, pricing

  • You’ll have experience initiating and executing a range of GTM campaigns, including webinars, in-person events, social media and content marketing

  • Ability to effectively lead, inspire, and mentor direct and indirect reports

  • Demonstrable experience collaborating with cross-functional teams, across geographies, including leadership, product management, operations, sales and marketing

  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

  • Strong entrepreneurial and self-starter skills, comfortable in a high-growth environment and developing & implementing new systems and processes

Key responsibilities
  • Develop and execute end-to-end product marketing efforts

  • Build on GTM strategies, product messaging, and collateral to set our products apart from others in the market

  • Articulate the product opportunity in the market and provide insight to teams to inform decisions, from induction through to launch

  • Provide input into the annual marketing and product roadmaps, including positioning and pricing strategies

  • Communicate the vision and value of new and existing products to the sales and customer success teams, developing sales tools that facilitate the selling process

  • Collaborating with Product Managers to identify needs and sharpen product offerings based on competitive landscape and customer feedback

  • Work closely with Product Managers, Sales and Customer Success to drive demand and product adoption and business objectives

  • Generate marketing materials for various formats to promote our product and features through language and presentation that resonate with our clients

  • Work cross-departmentally to act as the principal point of contact for product marketing knowledge in the team, including specific industry and technical knowledge 

  • Work with Customer Success to support the creation of in-depth training materials, including how-to videos, and the creation of help articles

  • Host webinars and in-person events, leading product walk-throughs and become a public face of our brand when it comes to product knowledge

  • Work with Sales to create compelling product training, presentation and demonstration material and sales tools

  • Work cross-departmentally to run internal training to explain the customer-led benefits, industry positioning and technical abilities of our products

  • Ensure all copy in our products has a consistent tone of voice and messaging

  • Conduct market research and competitor analysis to support product managers and senior management in product strategies

What we offer
  • 35 days of annual leave (including bank holidays) plus long service entitlement.
  • Flexible working, work from home option (min 2 days in-office per week)
  • Company pension scheme
  • A focus on continued professional development including access to courses and training programmes
  • Cycle to Work scheme & season ticket loans
  • Beautiful London offices in a warehouse conversion with showers and secure bike storage
  • Regular team and whole company social events
London Office Space
Our London office is based within a converted warehouse complex shared with a handful of other friendly creative organisations and a top-notch canteen. The beautiful courtyard area is perfect for post-work socialising and the odd bit of al-fresco working – weather permitting! We are a collaborative and relaxed bunch who enjoy each other’s company both at work and in the pub.
How to apply

To apply, please follow the link below and complete the application form.

 

Apply Here

 

Please note that you will need to have the legal right to live and work in the UK to be considered for this role.

Artlogic is an equal opportunities employer

We are committed to valuing diversity and seek to provide all staff with the opportunity for employment, career and personal development on the basis of ability, qualifications and suitability for the work as well as their potential to be developed into the job.